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SINEAD
MCDONNELL
Creative Copywriter
No Ideas Wasted
From best to worst, every idea will make an impact.
The 360 bit
A selection of print ads to be shown around East London, Southbank, Soho and Shoreditch before the event.
EXHIBIT
This would happen at Truman Brewery during D&AD festival to raise awareness about how much paper we consume as an industry and agencies to get on board with our idea bin.
BIN
These bins would be distributed around D&AD festival, and sent out to agencies in which they can dispose of their paper waste. D&AD can also use these bins to dispose of any excess annuals, award submissions and marketing materials, which would then be recycled and used to print future annuals.
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